FitChef Bowls turned 3 creator videos into a £6k ad-credit-funded launch on TikTok Shop UK
A London-based meal-prep brand seeded one TikTok creator video, ran it as a Spark Ad against the matched £6k credit, and hit 3.1x ROAS in 10 days.
Cold launch. No social proof. Zero TikTok Shop activations.
Sold-out launch week, 3.1x ROAS, 47% reorder rate.
| Metric | Before | After |
|---|---|---|
| ROAS | — | 3.1x |
| Launch week sell-through | — | 97% |
| Reorder rate | — | 47% |
The trifecta playbook
- 1
Listed 4 starter SKUs on TikTok Shop UK with a creator-led landing page.
- 2
Briefed 3 CloutIQ food-prep creators for `day-in-my-meal-prep` style videos.
- 3
Opened a TikTok Ads account through CloutIQ to claim the GBP 4,740 matched credit.
- 4
Boosted the winning creator post as a Spark Ad for 9 days continuous.
- 5
Routed Shop traffic to the same creator's pinned UGC review.
We didn't need a 1M follower influencer. We needed the right CloutIQ micro creator + TikTok Ads matching every pound. That's the formula.
— Co-founder, FitChef Bowls
You pay $500, TikTok drops in $500 of matched ad credit, and your account runs $1,000 of media. Same funnel, roughly double the volume, 10.80× out-of-pocket ROAS on $45 orders.
